A Life Devoted to Design and Marketing
Founder and brand architect, creative director, marketing guru.
As creative director, I see myself as the brand custodian for our clients.
With our talented team, I work to support clients in setting and establishing a brand vision and communicating this authentically. Commercial problem solving is at the heart of everything we do. We use creativity to establish brand stories and a differentiation strategy. Management and review are important to the brand roll out, and we are there for the long term with our clients with direct and online marketing and SEO.
Russel Nouveau began his corporate image consultancy after changing tack from a career in architectural design. As a passionate lifelong learner, Russel also studied business, semiotics and change management culminating in a Master of Business Communication, writing a weighty thesis on the semiotics of visual persuasion and oh yes, a Mensa membership.
To say that this homegrown genius is driven, would be a bit of an understatement – but his real passion is to help business owners succeed and prosper. “We help business stakeholders refocus and unlock their business potential through value creation. This involves refining their branding, marketing and positioning in the marketplace. The results for our clients have been reflected in their bottom line”.
Brand Architect at NUVO Creative
“’We design world class brands, websites and marketing strategies for existing or startup businesses. We’ve helped billion dollar companies like Tradelink, right down to the local dentist, lawyer or accountant, across 100 industries.
Brand Architect at NUVO Creative
Russel is marketing lead at Nuvo Creative, delivering Brand Empowerment- involving name, slogan, & logo design plus websites and B2B marketing collateral.
“’We design brands, complete visual make-overs for existing organisations, or fresh contemporary brands for startup organisations, from one-man businesses to international companies.”
Invention, Creativity & Writing
With a solid grounding in creativity training from Architecture school, he’s been fascinated with design, thinking and creativity since his childhood. Russel has a number of patent applications and over 30 registered trademarks.
An avid reader at university and ever since, Russel has collected an extensive library of personal development works. Over the years Russel has developed a series of workshops for business owners- including the Value Creation Blueprint.
Russel spent many years in Toastmasters to hone his presentation skills and left after a stint as Area Governor.
A Brief History
Russel Nouveau was born in Ayr, North Queensland and spent his formative years in Townsville and Ayr before moving to Brisbane to undertake University studies. After 6 years of studying Architecture at the University of Queensland Russel worked for Architectural and Engineering firms.
Russel partnered with fellow graduates to form one of Brisbane’s first multidiscipline design offices with Architectural and Graphic Design competencies. He also designed and project managed renovations to 50 properties and performed 30 major commercial fitouts in Brisbane’s CBD. He has a solid understanding of property development, refurbishment and value creation. After further study, Russel graduated with a Masters in Business (Communications) and refocussed on corporate rejuvenation and business turnarounds.